For decades, designers have used high-resolution backplates and HDRi Maps to create 3D renders.
These tools are often used in industries such as automotive rendering and architectural visualization to create compelling, realistic visuals of products. Increasingly, they are also being used in other industries, ranging from jewelry to sneakers.
Although these tools are powerful, traditional HDRi Maps and Backplates still require significant expertise and time to set up in a DCC (Digital Content Creation) tool.
Even with powerful tools like our RAY HDR technology, setting up even a basic scene in a DCC like Autodesk 3ds Max or Blender still requires manual configuration and time.
3D Backgrounds Demo
3D Backgrounds Solve This Problem
Our new 3D backgrounds combine a high-resolution Backplate with a simple ground plane and a Ray.HDRi Map for lighting.
The Backplates powering our 3D Backgrounds can reach up to 60K resolution, providing significantly more detail than the visuals embedded in a standard HDRi Map or stock photograph.
The included ground plane makes it simple to drop in a vehicle digital twin, or 3D model of a product and display it realistically in front of the Backplate—without needing to add additional elements to the scene.
Using our high-bit-depth RAY.HDRi Maps–or optionally a tone-mapped HDRi–ensures that your lighting is perfectly accurate and pre-calibrated by our professional designers.
The end result is a streamlined package containing everything you need to quickly create your render:
- The visual background itself
- The ground plane to place your digital twin
- The pre-configured lighting, so your digital twin is lit realistically from the start
Unlike our full 3D Scenes , 3D Backgrounds are simpler. Rather than configuring a full 3D environment, 3D Backgrounds allow you to focus on a single angle.
This means you can easily pan your camera within a 3D Background to create the shot you’re looking for (or multiple shots from varying camera heights or angles) without the complexity and added expense of working in a full 3D scene.
This makes 3D backgrounds an economical and easy-to-use option for designers who want to:
- Quickly mock up a vehicle concept
- Showcase a product in a realistic setting
- Provide a client with a high-quality architectural rendering
You get everything necessary for a single-angle shot, without unnecessary extras.
3D Backgrounds Demo
Flexible and Efficient for Various Use Cases
Because 3D backgrounds are simpler and more cost-effective than full 3D scenes, they are also ideal for showcasing a single product or vehicle in a wide variety of differing settings.
With 3D backgrounds, you can quickly license multiple backgrounds , drop in your digital twin, and create a series of concept images to share with your client.
For example, you could use our 3D Backgrounds to create a mood board for an automotive client, showing their vehicle in urban, rural, or indoor settings—or under various lighting and weather condition–to give a full sense of the vehicle concept.
3D backgrounds are also a powerful tool for designers who want to test variations of a 3D model or digital twin .
Since setup is simple, you can place multiple variations of your digital twin into the same 3D Background. Each model version will be instantly lit with our RAY HDR technology and displayed against a high-resolution background.
By eliminating the need to manually configure each background for each new shot, you can efficiently test and refine your digital twin until you achieve the perfect version that meets your creative vision.
3D Backgrounds Demo
Perfect for Beginners and Professionals Alike
3D backgrounds are especially valuable for beginner designers who have a creative vision but may not yet be proficient in achieving photorealistic setups in their DCC of choice.
Since our 3D backgrounds are pre-configured by our experienced design team (each with 20+ years of industry expertise), you can be 100% confident that your 3D background is professionally optimized and ready for your creative touch—regardless of your skill level.
Again, 3D Backgrounds are ideal for pros, too. if you need a quick, high-quality solution for concepting, prototyping, or creating multiple shots of your digital twin—without sacrificing professional visuals—3D backgrounds are the perfect fit.
Explore Our 3D Backgrounds
You can browse our 3D backgrounds here . Learn more about the technical details of the format on our 3D backgrounds page.
