All our content begins with real-world places. Our professional creators travel to these real-world places in person, using high-resolution cameras and specialized technology to capture HDRi maps, skies, cityscapes, and more.
Our creators also capture high-resolution backplate variations in each place they visit, shot from different perspectives and camera heights. These variations give you and your brand the perfect tool to tell the exact visual story you wish to convey.
Each real-world place we’ve captured is represented as a Location on our website and in our app. Locations contain HDRi maps, backplates, and backplate camera height variations.
Here is the breakdown of locations, HDRi maps, and backplates.
- HDRi Maps
- Backplates: variations shot at different camera heights, capturing different perspectives
Some Locations may contain as many as 30 different backplates and camera height variations, allowing you to choose the exact camera angle to tell a specific story.
For example, a racetrack Location might include tight, low-angle backplates for close-up, low-angle shots of a sportscar that convey speed and power. The same Location might also contain wider-angle backplates that capture a greater sense of the racetrack’s scale, for projects where the surrounding environment is a bigger part of your story.
Every Location includes a tone-mapped HDRi so that you can light your models automatically or even place your model in an interactive scene and allow customers to pan and zoom around the scene themselves.
Some Locations include other content as well, such as textures and materials. All our Locations include the support elements you need to finish off your creative project.