When you license a traditional HDRi Map or 3D scene, the license typically only extends to you and your company.
For many use cases, that’s enough. But if you’re working with massive brands or OEMs, they often require more protection and assurances.
Big brands want to know that the rights to all the imagery and other materials you use in your campaigns are fully cleared. Rights challenges can create massive headaches for brands, especially when they distribute their marketing collateral to tens of thousands or even millions of people.
In the past, stringent requirements from big brands made it difficult—or even impossible—for freelancers or small agencies to meet their needs. Unless you had a full rights and clearances department, you couldn’t provide the level of assurances and legal protections that big brands require.
Now, with our innovative new agency license from CGI.Backgrounds, all that has changed.
Our agency license allows even small agencies and freelancers to offer world-class protections and rights assurances to their biggest clients.
Rather than requiring extensive negotiations—and often external insurance contracts—our agency license is an off-the-shelf solution that meets 99% of the needs of large clients.
How Our Agency License Works
- Expanded Licensing Coverage: Our agency license extends a full, royalty-free license to a purchased HDRi Map, Backplate, 3D Scene, or 3D Background—not just to your company, but also to your clients.
- Industry-Leading Rights Assurance: We’re able to offer these industry-leading assurances because our content is created by our own team of professional photographers and 3D artists. That means we know the exact origins of every asset in our collection and can guarantee brands that they’re receiving materials with fully cleared rights.
- $1 Million Indemnification: Our agency license also includes $1 million in indemnification. Many brands require this protection before allowing 3D artists to create collateral for their campaigns. Our indemnification matches the levels offered by the largest traditional photo agencies. Simply by purchasing an agency license, you can offer this protection directly to your clients.
- Named Insured Coverage: Finally, our agency license offers the opportunity to add your client as a named insured party on the license itself. This gets a bit technical and ventures into legal territory, but essentially, CGI.Backgrounds’ insurance extends to protect both you and your client. You will receive a written certificate that you can present to your client’s rights and clearances department or legal team to confirm their coverage.
Unlock Big Brand Opportunities
Previously, negotiating these kinds of protections for big brands was beyond the capacity of most freelancers and small teams. As a result, they were often locked out of working on major projects or had to make promises they couldn’t fully back up.
Now, those same big-brand protections are available to anyone in our community, enabling you to meet the contractual and legal requirements of the biggest companies.
You can easily purchase an agency license for any content in our collection. The exact terms of the license are available here.
We can't wait to see what you build!
