EVERYTHING is changing in mid-January.
Aston Martin has long held a legendary place in the motorsport world. Although the company briefly competed in F1 in the late 1950s, Aston Martin was historically focused on sports car racing.
All that changed in 2021 when the Aston Martin F1 Team surged onto the scene from its new home base at the iconic Silverstone Circuit in the UK. Their AMR23 and the team's championship drivers have scored the team several podiums already.
The Racing Pedigree in Every Aston Martin
More importantly, though, Aston Martin has always had a reputation for infusing its racing pedigree into all its vehicles--even those that will never compete on a track--bringing that pedigree to every Aston Martin owner.
To celebrate those racing roots, Aston Martin and MHP partnered with CGI.Backgrounds to create an online configurator environment that allows current and potential owners to design their own Aston Martin, and instantly see it parked alongside the AMR23 in the team's garage at Silverstone.
Once their car is perfectly configured, they can press a button to view the exact vehicle they've created, parked at Silverstone with the AMR23. They can even dynamically pan around the car, viewing it in 360 degrees and visualizing its interior.
They also have the option to contact Aston Martin and begin the process of purchasing the vehicle they've built.
Building the Tool
To build the tool, Aston Martin and MHP drew on CGI.Backgrounds' expertise in creating premium HDRi Maps and Backplates.
Specifically, the tool used a professionally produced HDRi Map made at the Aston Martin team's garage at Silverstone.
CGI.Backgrounds' team of professional photographers and 3D professionals worked with MHP to produce this custom HDRi Map on-location, on behalf of Aston Martin.
One of our advantages at CGI.Backgrounds is our deep knowledge of producing HDRi Maps, and our global reach. We have photographers and staff in the United States, Europe and Asia, so we're always ready to produce content anywhere it's needed.
Our HDRi Maps allow the models to be dynamically lit and reconfigured in near-realtime, providing an engaging experience for Aston Martin's customers. The vehicle renders look photorealistic, despite being created in the user's web browser.
Aston Martin has created some of the world's finest vehicles. Now, with CGI.Backgrounds' help, petrolheads worldwide can visualize those vehicles in an iconic setting--and perhaps even take their dream vehicle home.
Want to use our premium HDRi Maps and Backplates in your own project? Visit our plans and pricing page for details.
