16 Key Stats About 3D Content and Ecommerce for 2025

The 3D rendering industry is expanding rapidly, and 3D content has measurable, highly-impactful benefits for retail and ecommerce.

Based on our research and 20+ years of experience, here are key stats about 3D content, ecommerce, conversion rates, reducing product returns, and the rendering industry for 2025.

3D Content and Conversion Rates

Adding 3D content to product pages results in a 94% increase in conversion .
When a product page includes a 3D asset, 82% of viewers activate and interact with it .
66% of shoppers say that a 3D configurator on the product page increases their buying confidence .

3D Content and Customer Engagement

34% of users interact with 3D content on product pages for 30 seconds or more .
20 seconds is the average length of time customers spend interacting with 3D content on product pages.
95% of users prefer interactive 3D content to a static video playback.
57% of retailers who implement 3D content say they do so to improve the customer experience , and 66% say it increases engagement .

3D Content and Reducing Returns

Adding 3D content to a product page reduces returns by 40% on average .
89% of retailers say that 3D content is important for reducing returns .

Virtual Try-On and Revenue Impact

Adding a virtual try-on to the buying process increases bottom-line revenue by 9% on average.

Market Statistics and Trends

The AR/VR market is expected to reach $252 billion in 2025.
The 3D rendering industry was worth $4.4 billion as of 2023 and is expected to grow to $32.6 billion by 2032 .
Visualization and simulation account for 37% of the 3D rendering market as of 2023, eclipsing animation and product design/modeling.